Marketing automation is one of the most efficient and effective ways to connect with customers and prospects and nurture them through the sales funnel. Here’s a quick overview of what marketing automation is, why you should be using it, and how to get started.

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Sales are the lifeblood of any business. Without them, businesses would quickly wither and die. So, it stands to reason that when sales are down, businesses should do everything they can to increase them. One of the most effective ways to do this is through advertising.

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The current economic recession has hit businesses hard, with many struggling to stay afloat. As a result, advertising budgets have been slashed, and marketers are scrambling to find ways to make the most of their reduced budgets.

There are a number of strategies that businesses can use to make the most of their advertising during a recession, and we’ve outlined some of the most effective ones below.

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